Who is the target audience and how have they been targeted in the uk?

Who are the target audience? and what about the film appeals to them?

• Families

Family, is a large target audience to have, as pretty much everybody is in a family, this means that the film would have to target each member of the family. the typical family is two kids and two parents.

The kids are targeted with the different animals and monsters in the film, magic and other worlds appeal to kids, as they have good imagination, so this film is perfect for them. The parents are less interested in the animals but more in the story line, it is not a hard storyline to keep up with so kids can watch it but it is still a well written and exciting storyline, this will appeal to adults.

• Science fiction lovers

The variety of animals and monsters also appeal to science fiction lovers but for different reasons, they like to look at the comparisons with animals in our world and they like to see the machinary used to deal with these beasts.



As you can see the beasts are nothing like the ones we get on earth, the abnormality of it appeals to both science fiction lovers and kids. The world also appeals to science fiction lovers, it is not just the animals that are different Pandora has alot different characteristics to earth for example the floating mountains you can see in the picture, it is this comparison and difference that science fiction lovers like.

• Action lovers/males

The film has alot of action in it, there are many fighting scenes between different type of being, all this fighting creates action. The fighting includes machinary versus Avatar, Avatar vs Avatar and human vs Avatar.

• Romantic film lovers/females

Although there is alot of action in the film, James Cameron has managed to add romance to it, what is amazing is that the audience finds itself involved in the romance, yet the romance is between Avatar and human, the quality of graphics and production means that this romantic affair is able to take place.

How have they been targeted in the uk?
What products and sites have been brought out to target and market for this target audience?

• Families- toys have been brought out in the uk with macdonalds and leading toy companies have made some products.





• Science fiction lovers-Avatar the game has been released in the uk, the game was realesed before the film to create speculation and to introduce people to Pandora. It is not just the world of pandora that aappeals to science fiction lovers, it is also the quality of the game, the graphics and structure of the game make it a simple yet exciting game to play. The success of the game increases the hype about the film.



• Males-Avatar the game has been released in the UK, the game was realesed before the film to create speculation and to introduce people to Pandora.

• Young males and females-Facebook and twitter pages are in english, iphone game can be bought on itunes and other websites available in the uk.

POSTED BY JAMES