How was the film produced to appeal to its audience?

Due to the film costing $350million to produce and market, in order to make a profit, the producers would have to have a wide appeal to get as many people into the cinema as possible. In order to do this they would have to involve as many different storylines and themes as possible.

The film involves 4 key themes:
• Love
• Science Fiction
• Action
• Hero/Herroin

Most films, including Hollywood Blockbusters, would only involve 1 or 2 themes, for example Love and Action in the James Bond films. Different themes appeal to different people, when a film only has one theme it can only appeal to a certain amount of people, for example Romantic films, normally appeal to the female sex.

The producers knew in order to appeal to alot of people there needs to be multiple different themes to the film.

Love appeals to the female sex. -The relationship between Jake and the Avatar appeals to females as he is a sweet and caring man.

Science Fiction appeals to a certain type of person, interested in other worlds, monsters and machinary. -The film is set in the world of ‘Pandora’, which has many different beasts and animals, Heavy manchinary and robots are needed to deal with these monsters, and the film is set in the year 2154.

Action appeals to the male sex- there are many different fighting scenes, between Avatar and Beast, Human and Avatar, and Avatar and Avatar. The varieties of fighting creates great action.

A hero appeals to the nation of America, Americans like a certain type of film with a happy ending, and America contribute to a large proportion of the profit earn’t by the film as it is such a large nation- Jake Solley is the hero in this film, a disabled man with a big heart.



In this video the senior editor of 'entertainment weekly magazine', says that the films main target audience is teenage boys, he says they will come out and 'get their geek on', these people will be the science fiction lovers i was talking about earlier. Tom also says that he thinks the film will make its money back due to the massive range of people who will go and see it. He says their is a romantic storyline which will appeal to girls but it is not on the same scale as the Titanic. The film will also appeal to the older genrations due to the simularities between Viat Nam and this film.

This film has done well to appeal to its audience because it has managed to include 4 different themes, which is not easy to do as all the themes have different storylines, and all these storylines need to fit together in order for the film to make sense.

POSTED BY JAMES