Where and how is the film being exhibited in the UK?

Avatar is being shown in a wide selection of cinema's across the UK. It is in-fact being shown in over 70% of the UK's theatrical cinemas. That's 471 out of the 650 we see available. However, here in London avatar's most important screening is arguably the I-Max Cinema in waterloo. The I-Max has always been at the forefront of 3-D screenings with many short documentaries being shown there on a regular basis. However, nothing on this scale has ever reached the I-Max cinema.

The I-Max cinema is the viewing place of choice for 3-D viewers. It's extra large screen is able to display images of a much finer resolution compared to any normal cinema around the UK. Cameron saw the I-Max as an opportunity to display his film's 3-D characteristics in it's best possible light.

Even though Cameron intended avatar to be a 3-D production, some younger viewers find the 3-D experience too up-front and imposing, therefore Cameron had to produce a 2-D version as well. The 2-D version has still been rated as a 5 star movie by many film critics but the has been said to create less of an ability to escape away into the film. Furthermore, 2-D prices are obviously lower than that of the 3-D prices involved. This is why Cameron may have urged all viewers to the 3-D screenings, to bump up the film's box office takings.

Here is the price lists for a 3-D ticket compared to a 2-D ticket in the Vue cinema in Greenwich.

POSTED BY SPENCER